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Consult

I always ensure a client brief has been filled out or a meeting is held with the client before I commence any work. It is so easy to get carried away and see the project from one particular angle, but

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Research

Research is very important. Who are the target market? Who are the competitors? What is the industry like as a whole? The research and development is extraordinarily time consuming but extremely benef

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Messages

What are the messages that are to be omitted? Are you telling people that this product is cheap? Is it exclusive? Does it have excellent service? How does it connect with consumers? Can they relate to

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